01900

Closes: 02 February 2025

Classification: Senior Officer Grade C
Salary: $124,103 - $133,195 plus superannuation
Position No: 01900
Directorate: Chief Minister, Treasury and Economic Development
Advertised (Gazettal date): 18 December 2024
Contact Officer: Ashleigh Lambert on Ashleigh.Lambert@act.gov.au or (02) 6205 0077

---

Details: Join our dynamic team and help shape the future of destination marketing!

As the Assistant Director, Campaign Marketing, you'll play a pivotal role in driving high-impact marketing campaigns that showcase Canberra to interstate and international audiences. You’ll collaborate with a talented team of marketing professionals across PR, Media, Content, and Digital Services to develop and execute creative, strategic campaigns that generate awareness and drive engagement.

What you'll do:

• Together in collaboration with Assistant Directors across PR/Social, Content and Digital teams, lead the development and manage the implementation of a range of destination marketing campaigns that include advertising, public relations, digital, and content marketing activities.
• Manage and inspire a high-performing team, while coordinating with media and creative service suppliers to deliver compelling campaigns.
• Oversee procurement of service providers and manage budgets, ensuring effective use of resources and delivering on campaign goals.
• Analyse market research and campaign data to refine strategies and report back to leadership on performance and outcomes.
• Provide essential administrative support, prepare campaign briefs and reports, and contribute to the success of the team.

What you’ll bring:

• Experience in managing a high-functioning team.
• Proven experience in leading marketing campaigns across various channels.
• Strong project management skills with a focus on collaboration and achieving results.
• Budget management and reporting expertise, with a knack for using data to guide decisions.
• A passion for destination marketing and a creative, results-driven mindset.
• A commitment to ACTPS values of respect, integrity, collaboration, and innovation.

If you're ready to make an impact in a creative marketing role and contribute to Canberra's growing presence, we want to hear from you! Apply now to join our team.

We are committed to creating an inclusive environment where people with diverse thoughts, lived experience, and perspectives can thrive and contribute their unique talents to the ACTPS and ACT community. We encourage Aboriginal and Torres Strait Islander people, people with disability, people with culturally and linguistically diverse backgrounds, veterans, younger and older workers, and people with diverse genders, sexes and sexualities to apply.

Eligibility/ Other Requirements:

• Experience managing a team
• A minimum of 5 years’ experience in Marketing and Advertising and/or related discipline
• Flexible work hours and some interstate travel
• A qualification in marketing, public relations or related discipline is highly desirable
• Current Australian driver’s licence
• Experience working in the tourism sector is desirable

Note: This is a temporary position available early March 2025 for a period of up to 12 months and/or permanency. A merit pool will be established from this selection process and may be used to fill future identical vacancies over the next 12 months. This position works in a hybrid arrangement, including activity-based working (ABW). Under ABW arrangements, officers will not have a designated workstation/desk. Opportunities for flexible working options could include hybrid working, being a combination of working from home, designated office based and FlexiSpace working locations across the ACT, part-time hours, job-sharing, flexible start, and finish times.

How to Apply:

1. Address the selection criteria (What You Require – Professional/Technical Skills and Knowledge and Behavioural Capabilities) as per the Position Description in no more than two pages, highlighting your relevant experience and what makes you the best candidate for the role.
2. Provide your curriculum vitae and two referees.

Applications should be submitted via the Apply Now Button Below.

#LI-DNI

Note

This is a temporary position available early March 2025 for a period of up to 12 months and/or permanency.